Search Engine Optimization

Social Media Marketing is widely popular and has grown significantly this pandemic. Many businesses have grown their social media presence and in turn became more popular and earned more sales. This is what the team of Tree Surgeons in Glasgow – Clyde Tree Surgeons Company has been spending time on. They are starting to build their Facebook page which is the most common application for social media marketing since almost everyone is on Facebook. So how did they do this? We will give you the steps.

1. Setting up Company name, address and contact information

The first part is of course the introduction of the company and what business it is. In the case of Clyde Tree Surgeons, their business is focused on Tree Services and they are located in Wilverston Road, Glasgow with contact number, 0141 483 7474. All of this information should be entered correctly in the Facebook page.

2. Introduce your services

It is important that consumers know what you are offering and what field you are in. For Clyde Tree Surgeons, they offer Tree Pruning, Tree Felling and Tree Removal, Tree Planting, Emergency Tree Services, Ecological and Bat Surveys, Commercial Tree Surgeon Work, Hedge Trimming, Tree Stump Removal, Tree Surveys and Site Clearance. It would be better if you will also put a short description per service. It just needs to be straightforward.

3. Declare the location you cover

Consumers come from different areas and they do not want to be wasting time scrolling through your page only to find out their area is not covered. So list all the areas you can reach, like for Clyde Tree Surgeons – they indicated everything: Glasgow, Central Scotland, Airdire, Bearsden, Bishopbriggs, Coatbridge, Clarkson and Bugsby, Giffnock and Thornliebank, Kinning Park, Milngavie, Motherwell, Newton Mearns, Johnston and Elderlie, Newlands, Renfrew and Govan.

4. Invite people to like your page

You can send invites to anyone but of course you have to target your existing market. Send invites to existing contacts and customers first and tell them to share.

5. Gather reviews

The Reviews tab is very important because consumers are really taking the time to check this. Ask previous customers to post something on your page regarding their experience with your business – were they happy with the service/products, do they highly recommend the company? Or is there anything to improve.

6. Schedule post

To keep your facebook page going, schedule post per calendar month. You can post updates, new products or services, customer reviews and even motivational quotes. It’s all up to you how you want to do it. It would be better to get a Social Media Manager to do this one so that everything will be organized.

7. Sponsored Facebook Ads

Once a month or every appropriate event, you can post some ads if you have special activities going or special promotions. Consumers love this kind of marketing and they are easily convinced about it!

These are just some of the initial steps in managing a Facebook page. Over-all, social media can be anything aside from Facebook. It can be through Instagram, Twitter or Marketplace. You just have to know how to deal with each of the applications and be creative as you can!

There are many advantages of having SEO Marketing for your business and we will tackle that in detail here. If you’re a start up business, you should definitely consider this. We’ve come up with five major benefits that we got from some of the real testimonials of businesses who consulted with us about SEO Marketing. One of which is a company that does Gas Boiler Repairs and Boiler Installations, they are one of the popular teams of Gas Engineers in Gorbals Glasgow – Glasgow Boiler Installations. They wanted to attract more customers that is why they have consulted with us. They said that it helped them increased their customer searches and then this turned into following and sales which is one of the main benefits mentioned below.

Linkbuilding is, in a nutshell, the strategy by which you get certain relevant sites on the internet to link to a part of our website. But it is an unknown world for many who are not familiar with the world of SEO, even for some people related to digital marketing. Therefore, we will explain some concepts necessary to understand what linkbuilding is and what factors are included in it.

What are the links?

They are hyperlinks that are placed on a page of a website to mention or recommend another website. The user who is reading the first website can click on that link and a new web page will open, (in the same window or another window or tab) just the one he wanted to recommend.

The basic syntax of a link is as follows:

<a rel=†relation† href=†destinyurl•> Anchor text </a>

For example, if somewhere in the text I want to link another website, for example to Wikipedia, it would be as follows:

<a href=†https://es.wikipedia.org/wiki/Hypelink>> Hyperlink Wikipedia </a>

Links have the following sensitive factors:

Link Ratio:

Follow: these are links that are followed by search engines. The link also transfers Link Juice (or link pop or Page Rank) to the landing page. This tag is put on it anywhere in the first <a, such as: <a rel = “dofollow” Href = “https://www.brand.com”> Test link </a>. Usually not placed as default do-follow.

Nofollow: it is used when we do not want Google or any robot to follow that link. Therefore, Link Juice does not pass (or linkpop or Page Rank [or at least initially]. This does not mean that they are not necessary. The syntax is rel = “nofollow”.

Author: Although it is deprecated it is used to define the author of the text to which it is linked and is also owned by the origin of the link.

Prev, next. They are used in page links. In this case, “Next” goes on the link to the next page and “prev” for the previous page. It has nothing to do with the next and the prev that is placed in the head.

Others: start, firet laet, up …

There are mucho other concepts about Linkbuilding, but those will be explored in the next entries. I hope you enjoyed this info. Have a nice day!

Hi, everyone. I have returned to continue where we left in my article about budgeting. But before start our SEO project. Let´s talk about some aspects that you should also take into account.

Other non-mandatory concepts:

One of the questions that I always ask the owners who ask me for an SEO Budget is how fast they are, or how long they want to position. If they tell you in 3-4 months, then you can tell them to hire AdWords because you can’t help them. It is a way to gauge the need and understanding of the owners about SEO.

Another question I ask or like to know is if they have an in-house development department or is it external. It is not an inconvenience one thing or the other. But you have to be very careful, to not disturbing anyone, and without anyone seeing you as a threat, but as a help. Here it is important that the employer supports you and has all the support of them. This is because they will see you as a trustworthy person of the owners, and we already know what it means.

I like to know also if they have already done an SEO campaign before with another company. I don’t like to ask for the name of the previous company. If I see that the work is not well done, I tend to soften it, since I do not want to put in trouble any companion or friend company. But at the end of the day, they pay me to discover errors and solve them. I don’t put my finger on the sore, but I’m objective. If the work is well done I say it without a doubt.

It would also be very interesting to know the budget they have for work that needs to be done during SEO work, such as buying links, buying or developing content, programming modifications … This will mark the course of the project a bit.

With all this, we could already prepare a budget, but now we are going to set it up.

SEO Audit

We have to know that the first thing to budget is an audit of the project. How is an audit performed? If you do not know, maybe this is not in the most appropriate post. However, I leave here a link with a video for you to know how to do it.

This will take us some hours, which we have to multiply by the price at which we charge the hour.

There are many people that the strategy includes in the project, along with content modification. Others take it out of it, for commercial reasons or not, so that the audit is a cheaper cost. Both solutions are good.

I will like to keep talking about this, but that will be for another day.

Before starting with the themes and plugins, I want to say that, whenever the project is not very large, I value the option of dispensing WordPress and opting for some landings in HTML, with a bit of PHP and CSS. That’s a quick loading time worth of talking!

Regarding themes and plugins, I use many. At the end of the day, it always depends a little on the project you are working on and the needs of it. But if I can choose, these are the ones I like to use.

THEMES

Writer: This is a super simple theme with very few files, which makes it ideal to be able to start from scratch and modify it to your liking while maintaining a very light and surprisingly fast loading base. It is very useful for automatic websites.

Dulcet: Is another very simple theme that I love to use in some projects. It is not as simple as Writer so it can be customized a little more and give it a little more “life” without really overloading it.

PinkSEO Theme: it is the theme that I created for my Training Rosa course, I am using this theme in my blog (among other sites) and it is designed to be able to make a site a bit more “colorful” but without losing focus on the simplicity of a theme and especially the lightness of it. It also has obfuscation links implemented as standard to avoid loss of juice in repeated links, footer, and so on. In the end, it is a theme that saves me a lot of time when I want to make a website more or less fast.

PLUGINS

Table of contents plus: this plugin seems to me “ a must-have” in WordPress – since it can generate tables of contents automatically from our H tags, which will make it easier for us to see links to these “sections” of our articles in the meta description of the SERPS.

SEO By Yoast: if you use WordPress you need a plugin like Yoast to be able to customize the meta title and meta description, in addition to being able to also manage the meta robots non-index tags of the areas that you are not interested in being indexed on your website. I put yoast as an example but there are other plugins that we could also use if we don’t like Yoast, the important thing is to have one.

WP Rocket: it is always good to use a cache system to speed up WordPress loading, I like WP Rocket a lot, but there are also other very powerful and free cache plugins. The good thing about WP Rocket is that it also has options for minifying and unifying CSS and Javascript files, which saves you having to install another plugin.