Social Media Marketing is widely popular and has grown significantly this pandemic. Many businesses have grown their social media presence and in turn became more popular and earned more sales. This is what the team of Tree Surgeons in Glasgow – Clyde Tree Surgeons Company has been spending time on. They are starting to build their Facebook page which is the most common application for social media marketing since almost everyone is on Facebook. So how did they do this? We will give you the steps.
- Setting up Company name, address and contact information
The first part is of course the introduction of the company and what business it is. In the case of Clyde Tree Surgeons, their business is focused on Tree Services and they are located in Wilverston Road, Glasgow with contact number, 0141 483 7474. All of this information should be entered correctly in the Facebook page.
2. Introduce your services
It is important that consumers know what you are offering and what field you are in. For Clyde Tree Surgeons, they offer Tree Pruning, Tree Felling and Tree Removal, Tree Planting, Emergency Tree Services, Ecological and Bat Surveys, Commercial Tree Surgeon Work, Hedge Trimming, Tree Stump Removal, Tree Surveys and Site Clearance. It would be better if you will also put a short description per service. It just needs to be straightforward.
3. Declare the location you cover
Consumers come from different areas and they do not want to be wasting time scrolling through your page only to find out their area is not covered. So list all the areas you can reach, like for Clyde Tree Surgeons – they indicated everything: Glasgow, Central Scotland, Airdire, Bearsden, Bishopbriggs, Coatbridge, Clarkson and Bugsby, Giffnock and Thornliebank, Kinning Park, Milngavie, Motherwell, Newton Mearns, Johnston and Elderlie, Newlands, Renfrew and Govan.
4. Invite people to like your page
You can send invites to anyone but of course you have to target your existing market. Send invites to existing contacts and customers first and tell them to share.
5. Gather reviews
The Reviews tab is very important because consumers are really taking the time to check this. Ask previous customers to post something on your page regarding their experience with your business – were they happy with the service/products, do they highly recommend the company? Or is there anything to improve.
6. Schedule post
To keep your facebook page going, schedule post per calendar month. You can post updates, new products or services, customer reviews and even motivational quotes. It’s all up to you how you want to do it. It would be better to get a Social Media Manager to do this one so that everything will be organized.
7. Sponsored Facebook Ads
Once a month or every appropriate event, you can post some ads if you have special activities going or special promotions. Consumers love this kind of marketing and they are easily convinced about it!
These are just some of the initial steps in managing a Facebook page. Over-all, social media can be anything aside from Facebook. It can be through Instagram, Twitter or Marketplace. You just have to know how to deal with each of the applications and be creative as you can!